Below is the new safety advert from Fire Kills, entitled “Don’t drown in toxic smoke”, the idea is that it is highlighting the risk people are taking if they do not have a regularly tested and working fire alarm. This government backed advertising campaign launched recently is very hard hitting and designed to highlight the danger to those still without proper fire safety devices in their homes.
The message in the advert shows how quickly fire spreads and how dangerous the smoke from the fire can be. It only takes a few breaths of toxic smoke to affect your ability to breath, which is comparable to the feeling of drowning.
The Communities and Local Government department says new survey results show that people underestimate the impact of toxic smoke. Almost half said they would be alerted to a fire by the smell of smoke and 43% thought they could survive in a smoke filled room for more than two minutes.
The advertisement depicts a sleeping couple being overcome by the drowning sensation of toxic smoke when a fire breaks out in their home. The TV campaign is accompanied by radio, print and online advertising.
The aim of the campaign is to encourage people to test their smoke alarms on a weekly basis. Although 90% of those surveyed owned a smoke alarm, 70% said they did not test them every week.
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